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IAB GCC is driven by the work and dedication of its member companies to grow and improve the digital advertising industry. Members make it happen!
The committees and sub-committees offer our members regular opportunities to come together with other leading members of the industry to network, share ideas, collaborate on challenges, and tackle big industry issues
The IAB GCC Board is elected by the members at the General Assembly for two-year term. The three main interest groups, agencies, publishers | media houses and tech | research companies, are equally represented on the board. By bringing together members from the three key interest groups within the marketplace, the Board of Directors provides a forum to debate key issues, find shared solutions and make sure the industry is leading the industry. The Board of Directors seats are currently capped at 15 companies, 5 of each interest group and the seat is free and open to members holding a general membership. The Board of Directors meet every 6-8 weeks.
IAB Committees have been created by the Board of Director to help drive the industry forward and implement the initiatives of the Association by leading on the majority of the Association’s key initiatives and provide collective voice to shape, educate and encourage the growth of the digital industry in the region in a sustainable manner. Participants help to shape the IAB’s initiatives and overall strategy within each of these areas: L&D, Research & Measurement, Diversity, Startups, Governance and Business Development. The committees are capped at 10 companies among those represented on the Board of Directors. The frequency of their meetings varies with an average of every 4-6 weeks.
The Sub-Committees bring industry experts together to collaborate on and execute the projects and initiatives aiming at implementing the approved by the IAB GCC Board committees’ strategic orientation. Open to all members, these groups are free to attend. The frequency of their meetings varies from one sub-committee to another based on the sub-committee internal regulations.
To become the authority on measurement and attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increased trust and sustainability.
Collaborate with the industry on the development of unbiased digital learning and development programmes to expand the market’s understanding of how digital best practices drive their business success.
Positively influence corporate leaders & policy makers to value diversity & inclusion as a key currency for the growth of the digital economy in the GCC through awareness initiatives and enabling thought-starting conversations between our members and partners.
Inspire innovation and partnerships between startups and IAB members to drive strategic solutions and enhance their online presence
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Get in touch about membership
By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing firstname.lastname@example.org or completing the membership application form.