Research & Measurement

OUR MISSION

To become the authority in setting up the standards of measurement, research and attribution for the industry to the benefit of industry growth, trust and sustainability.

OUR TASK FORCES

Execute the committee strategic orientation and represent the key area where members can both benefit and contribute.
Measurement & Standards
Establishing, publishing and maintaining a set of best practices, guidelines and standards for MENA digital advertising to highlight and encourage good practice.
Lighthouse | Adspend
Collaborating to create credible annual Adspend insights and managing other high impact cross-industry projects related to Adspend in the MENA.
Regular Insights
Identifying areas of need for MENA insights, thought pieces and roundtables, closing gaps in MENA regional knowledge base.

CHAIR OF THE COMMITTEE

VICE-CHAIR OF THE IAB GCC BOARD OF DIRECTORS

MICHEL MALKOUN
Chief Growth Officer, representing Choueiri Group

COMMITTEE MEMBER

ELDA CHOUCAIR
CEO, representing Omnicom Media Group

COMMITTEE MEMBER

RICHARD FITZGERALD
CEO, representing Augustus Media

COMMITTEE MEMBER

HOUDA TOHME
CEO, representing Havas Media Middle East

COMMITTEE MEMBER

CHAIR OF THE IAB GCC BOARD OF DIRECTORS

RAYAN KARAKY
Director Partners & Platforms, representing Google

NOT A MEMBER YET

Become part of our community and play a pivotal role in steering the industry

Get in touch about membership

By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing membership@iabgcc.com or completing the membership application form.

OUR LATEST WORK

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