Research & Measurement

OUR MISSION

To become the authority on measurement and attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increased trust and sustainability.

OUR SUB-COMMITTEES

Execute the committee strategic orientation and represent the key area where members can both benefit and contribute.
Standards & Guidelines
Establishing, publishing and maintaining a set of best practices, guidelines and standards for MENA digital advertising to highlight and encourage good practice.
Lighthouse | Adspend
Collaborating to create credible annual Adspend insights and managing other high impact cross-industry projects related to Adspend in the MENA.
Regular Insights
Identifying areas of need for MENA insights, thought pieces and roundtables, closing gaps in MENA regional knowledge base.

OUR TEAM

CHAIR OF THE COMMITTEE

SPONSOR OF STANDARDS & GUIDELINES

MICHEL MALKOUN
COO, representing Choueiri | DMS

SPONSOR OF LIGHTHOUSE | ADSPEND

ELDA CHOUCAIR
CEO, representing Omnicom Media Group | PHD

SPONSOR OF REGULAR INSIGHTS

RAMZY ABOU CHACRA
CEO Carat MENA, representing Dentsu Aegis Network

HEAD OF STANDARDS & GUIDELINES

NADER BITAR
Deputy General Manager, representing MMP Worldwide

NOT A MEMBER YET

Become part of our community and play a pivotal role in steering the industry

Get in touch about membership

By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing membership@iabgcc.com or completing the membership application form.

OUR LATEST WORK

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