WHO WE ARE
Posted on: Wednesday 26 May 2021 | IAB GCC
Established in May 2019, The Interactive Advertising Bureau GCC (IAB GCC) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
We are the only trade association exclusively dedicated to the development and promotion of the digital marketing and advertising sector in the region.
As a not-for-profit association, IAB GCC represents the region’s most respected media agencies, publishers, tech platforms and measurement companies. Our members come from a diverse range of stakeholders in the rapidly growing digital marketing and advertising sector in the MENA region, and include numerous small and medium sized enterprises.
We promote industry collaboration among our members to develop standards, best practices, critical research and providing the educational resources businesses need to grow their brands both successfully and sustainably.
If you’re interested in becoming a member visit www.iabgcc.com/membership
HOW IT STARTED
The First cross industry ad market sizing survey is conducted after a number of months of methodology alignment. MENAVoices monthly video series is launched showcasing the views of MENA’s digital talent on a range of topics.
A new board is appointed representing a cross section of Industry players from Media Agencies, Publishers and Technology platforms. Soon after, a Business Planning and Governance Committee alongside 3 outward facing committees and six committees and a series of member sub-committees are launched. The Board appoint a part time CEO and an Operations Director to accelerate the Association’s activities and commits to a Diversity target of at least 20% of Board members being female. The IAB GCC reaches a milestone of 40 members including an Advertiser for the first time, despite the pressures of the Global Covid-19 pandemic.
The IAB GCC is officially launched after receiving the go head from the Dubai Chamber of Commerce and the Dubai Association Centre to operate as a non-profit industry association. The Memorandum of Association and Articles of Association with various governance modules are created. The first research project measuring the video streaming market in KSA and UAE is conducted in collaboration with IAB globally.
The first IAB GCC branded industry event is held to discuss the value of a potential industry funded Adex Study measuring the digital marketing industry in the region for the first time.
A collection of digital industry leaders meet to discuss the formation of an industry body to represent the digital industry in MENA. After numerous previous attempts were thwarted due to regulatory and other challenges, the industry is determined to make it happen. An interim board is appointed with 7 companies stepping up to prepare the legal framework, liaise with regulators, establish a business plan to obtain a licence to operate and to begin gaining industry support to join as members.