ABOUT US

REPRESENTING MENA ON THE DIGITAL ADVERTISING WORLD STAGE!

OUR VISION

Be the catalyst for growing the MENA digital advertising economy by nurturing the community, accelerating knowledge sharing and establishing accountability standards that cultivate trust and credibility.

OUR MISSION

Positively influence corporate leaders & policy makers to value diversity & inclusion as a key currency for the growth of the digital economy in the GCC through awareness initiatives and enabling thought-starting conversations between our members and partners.

Collaborate with the industry on the development of unbiased digital learning and development programs to expand the market’s understanding of how digital best practices drive their business success.

Become the authority in setting up the standards of measurement, research & attribution for the industry for the benefit of industry growth, trust and sustainability.

Inspire innovation and partnerships between startups and IAB members to drive strategic solutions and enhance their online presence.

OUR STORY

Established in May 2019, The Interactive Advertising Bureau GCC (IAB GCC) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.

CONDUCT RESEARCH

Conduct measurement, research and attribution insights, perspectives and best practices for the MENA market

PROMOTE BEST PRACTICES

Promote digital standards and guidelines on interactive advertising

BUILD HUMAN CAPITAL

Elevate the knowledge, skills, expertise and diversity of the workforce across the industry in the region

DRIVE MARKET GROW

Support initiatives that help to build a more sustainable digital ecosystem

INDUSTRY ADVOCATE

Act as an advocate for the region’s digital and advertising industry

CELEBRATE DIGITAL

Promote cooperation within the digital advertising industry and celebrate the very best talent

YOU'RE IN GOOD COMPANY

THE IAB GCC BOARD OF DIRECTORS

IAB GCC Board members play a pivotal roll in steering the industry in the GCC region and ensuring the interest of all IAB GCC members are represented at the highest level. Meet the team!

NOT A MEMBER YET

Become part of our community and play a pivotal role in steering the industry

Get in touch about membership

By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing membership@iabgcc.com or completing the membership application form.

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