IAB-GCC |

Representing Mena on The World Stage
Inclusion in Scaled Global Initiatives
Best Practice Sharing from other markets
Inclusion in technical standards committee

WHY IAB GCC

Not for Profit trade association for digital media and data-driven marketing/advertising

Network of 46 markets and one region (Europe)
Develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing
IAB GCC is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry

LEARN MORE ABOUT OUR LATEST CASE STUDIES

IAB GCC
MEMBERS

SEE OUR
LATEST CASE STUDIES

LIVE VIDEO STREAMING

The key objective of this study is to gain a better understanding of consumer experiences with and a

SIZING DIGITAL ADVERTISING MARKETS

Establish IAB market sizing as the reference study for digital advertising in MENA.

IAB GCC PULSE STUDY ON IMPACT OF COVID-19

Agencies and Clients say Covid-19 will Accelerate shift to Performance Media The IAB surveyed nearly

WHY JOIN US?

We bring the industry together through our members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.