The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region. Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and approved by IAB Europe’s Chief Economist and selected research partners MTM as best practice for the region. For the first time, the key industry players have agreed a Digital Adpsend Estimate.
Join us at this online event. As the first of its kind, the event is open to industry-wide participation.
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As the industry trade body it’s our belief that we can achieve more by working together than we can alone. As a member of the IAB, your company can make its voice heard and help to shape the future of digital advertising. Be part of the conversations that matter.
Our members play a pivotal role in steering the industry in an effort to nurture the digital advertising community, accelerate knowledge sharing and establish accountability standards that cultivate trust and credibility among the broader range of the ecosystem, from measurement, adtech, specialist businesses and even advertisers.
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By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
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