The IAB MENA CTV Task Force worked with Yann Colléter from SAAND to produce an audit of the current CTV Landscape in MENA as a first step to understanding the current market, the key players and ultimately to begin to support the development of the CTV market in MENA.
The landscape charts are now available for download for members and non-members for free and the session can be watched back on demand below.
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