Representing Mena on The World Stage
Inclusion in Scaled Global Initiatives
Best Practice Sharing from other markets
Inclusion in technical standards committee

WHY IAB GCC

Not for Profit trade association for digital media and data-driven marketing/advertising

  • Network of 46 markets and one region (Europe)
  • Develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing
  • IAB GCC is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry

LEARN MORE ABOUT OUR LATEST CASE STUDIES

IAB GCC and Lorem IPSUM have worked together to map out what the future of technology will look like in order to provide guidance for brands entering the voice space.

IAB GCC
MEMBERS

WHY JOIN US?

We bring the industry together through our members, including media owners, agencies and brands. Our mission is to build a sustainable future for digital advertising. We hope you'll be part of that future.

REPRESENTING MENA

 

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GLOBAL INITIATIVES

 

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BEST PRACTICE SHARING

 

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INCLUSION IN TECHNICAL STANDARDS COMMITTEES

 

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