April 27, 2020
Humbled to have worked in a fascinating, ever growing, and digitally ready region for the past 15 years, and Mohamad has spent his entire career till date in digital and tech across the MENA Region.
Coming from an agency background, Mohamad played a crucial part in developing digital platforms and practices including Search, Video, Mobile, Programmatic and data solutions for various agency groups, the latest being MCN/IPG which he served most of his career. During the various roles, he was commissioned to establish the digital practice across key markets including UAE, KSA and Egypt.
With the rise of e-commerce in the region and continuous digital adoption, there was no better time for him to join the leading technology and e-commerce company in the world –Amazon. Today and in the capacity of Head of Agency Development, Mohamad is responsible for leading on agency partnerships and programmatic for Amazon Advertising across MENA.