March 18, 2019
Accomplished and highly analytical professional with substantial experience in managing agency operation, including account management, business development, sales, marketing, portfolio management, and media relations. Proven success in planning and executing robust commercial/cultural initiatives to deliver exceptional growth in agency business. Expert at building professional relationships leveraging interpersonal communication skills. Serve as key member on the IAB board in MENA.
Yasser is the Head of Media Agencies at Facebook for the Middle East and North Africa (MENA) managing the operational and commercial growth of Facebook and its expanding portfolio of apps, services and platforms (Instagram, WhatsApp, Facebook, Messenger, Oculus, Workplace, etc.). He supports agencies, clients, and universities in scaling education via Facebook blueprint and agency workshops. Uncover relevant local insights about media industry and agency landscape utilising market knowledge and understanding of MENA region and media agency business models.
Yasser was formerly a regional Business director at Mediacom MENA managing the business of key multinational and local clients like Nestlé, Qatar National bank and Etihad airways. Associate Media Director at Starcom managing a diversified portfolio of clients like OSN, Samsung, Nakheel and Abu Dhabi Islamic Bank. Sales manager at Rotana Media Services in charge of selling advertising space on seven leading TV channels in the MENA region.