March 18, 2019
Dan has been in digital marketing for nearly 15 years. He started his digital career in search engine optimization (SEO) and paid search advertising and later added other disciplines such as mobile advertising, paid social, affiliate marketing and display advertising. Dan has also extensive experience in analytics, usability, conversion optimization and accessibility testing.
Before joining GroupM MENA in January 2018 as Group Head of Data and Technology, Dan worked at Mediacom MENA as Regional Head of Digital, Performance Director at Wavemaker London where he headed Johnson & Johnson’s performance team for UK, IR and Northern Europe. Prior to Wavemaker he worked at Threepipe Digital Marketing and PR Agency as Associate Director of Digital.
Dan has a Masters Degree in Marketing from London Metropolitan University, BA Honours Degree in Media and Business from Birkbeck, University of London and Foundation Degree in Media and Business Applications also from Birkbeck, University of London.