CEO Mediabrands MENAT
Shadi, a seasoned chief executive officer, with over 2 decades of experience at the helm of leading organizations in the marketing services sector, is currently serving as the CEO of MENAT, MEDIABRANDS – IPG’s media holding company spearheading the group’s digital transformation journey and the evolution of its offering to lead in the age of data analytics and technology.
Before joining MEDIABRANDS, Shadi served as a Board member for the Montreal-based analytics startup SEMEON. As chair of the board’s strategic planning committee, he led several rounds of fund-raising activities, co-authored pitch decks, funding term sheets and setting-up governance protocols. At Centennial college, he led the college’s successful bid with the ministry of education to launch Ontario’s first-ever graduate certificate program focused on digital marketing, transformation and the evolution of programmatic trading.