Managing Partner Mindshare
While starting her career in her home country of South Africa, Victoria has spent more than half her 25 year media career in the MENA region. The majority of it within the Mindshare network at Mindshare Dubai, Cairo, & in a MENA strategy role before embracing the newly created role of Managing Partner in 2019.
Victoria is responsible for overseeing strategy development and implementation + adaptation of Mindshare global thinking/tools as well as all Mindshare specializations in terms of product and team across performance, social & content, new business, data analytics and research.
The portfolios in her career history range from FMCG (Unilever) to Telecom/Tech (ZAIN, Samsung) to Travel (IHG, ETA) & more have ensured she has built an in-depth understanding of cross category & market expertise.