Director Partners & Platforms
Rayan Karaky is currently Leading the Partnerships, Product and platform teams at Google – MENA, He was recruited to help Google better understand and navigate the agency world in MENA and revolutionize the Google-Agency working model, from relationships to commercial to joint business planning.
Rayan started his career in 2001 in Media Planning and buying at Starcom MediaVest Group, the largest media agency in MENA. Later Rayan went on to become the Chief Digital Officer of MENA and Emerging Markets at Starcom MediaVest Group catapulting the digital division from a #6 ranking to #1 in the region. He drove the advancement of digital growth, competency, integration and innovation within the SMG Global Network and specifically across SMG’s Emerging Markets.
Category: Tech | Research