In May, iOS14.5 was released by Apple. This update included some privacy-first changes which could have a profound effect on Ad-targeting to Apple mobile users. Is this a ground-breaking step towards consumer privacy awareness and control or an Ad-breaking step which will destroy the ability of advertisers to target accurately?

In this edition of MENAVOICES, some of our members share their views on what this update really means for advertisers and the real impact we can expect.