MENAVOICES BRAND SAFETY

February 21, 2021

As we continue to heavily invest in digital advertising, an equally heavy emphasis must be placed on brand safety to promote the flow of advertising budgets to participants in digital advertising that uphold trust and quality. But even before we start to police this, it is important to define what brand safety means, what is considered brand safe and how it can be tackled at an industry level.

Watch MENAVOICES to hear from our members on the Brand Safety Edition.