MENAVOICES 2021 BUY-SIDE PREDICTIONS FOR MENA
2021 Buy-Side Predictions for MENA
Posted on: Monday 27 January 2021 | IAB GCC Learning & Development Committee
2021 promises to be a year of opportunity. The continued growth of digital advertising and eCommerce opportunities brings ever more options for advertisers. But, 2021 also promises to bring new challenges and complexity. With an increasing focus on privacy by consumers and new restrictions on our ability to target accurately, advertisers will have to evolve their processes and approaches.
Watch MENAVOICES to hear from our agency members on the challenges and opportunities of 2021.