MENA DIGITAL ADSPEND IN 2020
The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.
Posted on: Monday 13 September 2021 | IAB GCC
Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and approved by IAB Europe’s Chief Economist and selected research partners MTM as best practice for the region. This included a mix of collaborative estimates, mathematical modelling and comparative benchmarks to come to an agreed industry figure. For the first time, the key industry players have agreed a Digital Adpsend Estimate.
As the first of its kind, the event is open to industry-wide participation.
Register here to participate at the official unveiling of the results of the MENA Digital Adspend in 2020.
- When: Wednesday, September 22, 2021
- Time: 3:00 pm – 4:00 pm GST
- Location: Webinar