MENA DIGITAL AD-MARKET SIZING STUDY POSTPONED

MENA Digital Ad-Market Sizing Study Postponed

Posted on: Monday 13 April 2020 | IAB GCC

Due to the significant upheaval caused in part by the efforts to combat the Covid-19 outbreak the IAB Board has taken the decision to postpone the MENA digital ad-market sizing research and to re-visit the research at the beginning of 2021.

We are aiming to begin the data collection in January 2021, using a simplified and optimized form to ensure it doesn’t put undue time pressures on those that are completing the survey.

In the meantime, the IAB GCC has launched a Covid-19 pulse survey to gain market wide perspective on the expected impact of Covid-19 on the MENA ad-market.

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