The Interpublic Group (NYSE:IPG) is a global leader in marketing solutions with 50,400 diverse and talented individuals, driving business results for clients around the world and across a wide range of industries. In the Middle East, North Africa and Turkey, IPG operates through its majority owned holding company – Middle East Communications Network (MCN) – founded in 1968.
MCN is one of the leading advertising and marketing communications agency networks in the MENA region. It is the overall managing company for a group of several key advertising, marketing, PR and media companies in the Middle East. MCN is part of the Interpublic Group – one of the leading marketing solutions groups globally.
MCN is proud of its capability, structure, talent, expertise and geographical coverage. It manages 14 agency networks through 75 offices across 12 countries and 13 cities with a diverse talent pool of over 1500 – offering a wide spectrum of marketing communication services including consumer advertising, digital marketing, communications planning, media buying, public relations, experience marketing, CRM and others.
MCN harnesses the power of its agencies to help brands play meaningful role in people’s life. Through the ‘Open Architecture’ platform and approach, MCN agencies’ focus on bringing the best solutions to our clients’ challenges working both independently and collaboratively, designing multi-agency, multi-platform and multi-channel solutions, empowered by data, technology and tools.