About the

Measurement Committee

The IAB GCC measurement community is a group of professionals dedicated to
advancing and developing measurement solution in the MENA region, sharing
best practices and setting guidelines within the digital ecosystem to drive growth
and advance the desired marketing outcomes.

Steering Committee

Burt Reynolds

Mediacom

Laura Chaibi

MBC

Racha Makarem

Starcom

Waseem Afzal

Community Members

Burt Reynolds

Mediacom

Chad Hussain

Narrative

Dana Sarkis

Hearts & Science

Ediriwira Jay

ESPN

Ibrahim Kadiri

Google

Jack Touma

Narrative

Matt Robarts

Narrative

Meredith Carson

Bravoromeobyaj

Pia Riachi

Publicis Group

Rishi Saxena

Facebook

Stacy Fisher

Hearts & Science

TJ Lightwala

Mind Share

Youmna Borghol

Choueiri Group

Zahi Lawand

Mindshare World