Lead the development of memberships, revenue generation activities and both external and member marketing and communications.
OUR TASK FORCES
Establish the IAB GCC as the leading association for digital-focused marketing businesses, develop plans to increase member numbers and revenues across all key member types as well as develop and manage an ongoing member engagement programmes, including the increase of perceived member value.
Develop and manage an ongoing member engagement programmes, including the increase of perceived member value.
Establish and implement brand guidelines and positioning and develop strategies and plans to increase member numbers and diversify revenues across all key member types.
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Head of Agency Development, representing Amazon Advertising MENA
CHAIR OF THE IAB GCC BOARD OF DIRECTORS
Director Partners & Platforms, representing Google MENA
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