Strategic Planning & Membership

OUR MISSION

Lead the development of memberships, revenue generation activities and both external and member marketing and communications.

OUR TASK FORCES

Establish the IAB GCC as the leading association for digital-focused marketing businesses, develop plans to increase member numbers and revenues across all key member types as well as develop and manage an ongoing member engagement programmes, including the increase of perceived member value.

Member Engagement
Develop and manage an ongoing member engagement programmes, including the increase of perceived member value.
Member Attraction
Establish and implement brand guidelines and positioning and develop strategies and plans to increase member numbers and diversify revenues across all key member types.

CHAIR OF THE COMMITTEE

ZIAD CHALHOUB
Regional Executive Director Investments Mediabrands MENAT, representing MCN

COMMITTEE MEMBER

HOUDA TOHME
CEO, representing Havas Media Middle East

COMMITTEE MEMBER

ELIAS HABIB
Co-Founder & CTO, representing Anghami

COMMITTEE MEMBER

SUHA HADDAD
Director of Agencies & Ecosystem Development, representing Meta MENA

COMMITTEE MEMBER

JACOB THOMAS
Head of Agency Development, representing Snap MENA

COMMITTEE MEMBER

MOHAMAD ITANI
Head of Agency Development, representing Amazon Advertising MENA

COMMITTEE MEMBER

CHAIR OF THE IAB GCC BOARD OF DIRECTORS

RAYAN KARAKY
Director Partners & Platforms, representing Google MENA

NOT A MEMBER YET

Become part of our community and play a pivotal role in steering the industry

Get in touch about membership

By becoming a corporate member, all staff get advantage of the membership benefits including networking, learning, growing the industry and building a sustainable future together. Learn more about membership packages.
Become a member today by emailing membership@iabgcc.com or completing the membership application form.

OUR LATEST WORK

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