MENA Digital Adspend 2020
The IAB GCC will be unveiling the results of the long-awaited official 2020 Digital Adspend study for the MENA region.
Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and approved by IAB Europe’s Chief Economist and selected research partners MTM as best practice for the region. This included a mix of collaborative estimates, mathematical modelling and comparative benchmarks to come to an agreed industry figure. For the first time, the key industry players have agreed a Digital Adpsend Estimate.
Join us to find out more.
Wednesday 22 September 2021
- 15:00 - 15:05
- Welcome & Introduction
- 15:05 - 15:45
- Overview: Adspend Study Methodology, Results & Context
Speakers:Dr. Daniel Knapp
- 15:45 - 16:00
Dr. Daniel KnappChief Economist, IAB Europe
Daniel has more than 15 years of international experience in advertising research and forecasting. Before being appointed as Chief Economist of IAB Europe, he was Executive Director for Advertising Research at global information company, IHS Markit. Daniel’s research areas span all domains of digital advertising, with emphasis in video, programmatic, platform economics, the business application of AI/ML technologies, agency transformation, and buy- and sell-side optimization.
Ian ManningActing CEO, IAB GCC
Ian is currently the Acting CEO of the IAB GCC, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.