Audio Week: Understanding Listeners
Join us for IAB UK’s first Audio Week where we’ll be revealing the latest findings from our Real Living study. This insight-packed hour will delve into consumer behaviour and how to understand audio users, formats and metrics, as well as how to amplify your messaging within the audio community. We will also be joined by members sharing their own insight and research into audio, making this a must-attend for anyone wanting to better understand this fast growing sector and how to unlock opportunities.
Monday 06 September 2021
- 15:00 -
- Welcome & Introduction
- James Chandler, Chief Marketing Officer, IAB UK
- 15:05 -
- Real Living: Overview
- Steph Clarke, Research Manager, IAB UK
- 15:20 -
- Panel Discussion
- Sam Austin, Group Audio Director, Goodstuff, more speakers TBC
- 15:30 -
- Future of Audio
- We all know how our behaviours changed in lockdown, yet as restrictions have lifted, which of these habits are here to stay and how is the nation actually feeling? What does this mean for digital audio and how should brands be connecting with their audiences, or meeting their need states? Join us to find out. We’ll be sharing the latest insights from our Audience Insider research, which captures how the nation was feeling each month since restrictions began, as well as a look into the Future of Audio, with views from advertisers and industry experts and how they see the role of audio advertising shaping up in 2021 and beyond.
Elda ChoucairCEO, Omnicom Media Group
Ian ManningActing CEO, IAB GCC
Ian is currently the Acting CEO of the IAB GCC, having worked with other industry leaders to establish it in MENA. He has had the privilege of working in multiple roles across multiple markets over his 20+years. This included leading global clients for Agencies in London, as CEO for an Agency in South Africa and recently as Head of Agency Partnerships for Facebook in the MENA region.
Michel MalkounCOO, Choueiri Group
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