The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
Archive for the
‘Studies’ Category
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
The IAB GCC will announce the results of the 2022 MENA Programmatic Insights SurveyPosted on: Tuesday 10 May 2022 | IAB GCC Join us to see the results of the recent MENA Programmatic Insights Survey, conducted by the IAB. Conducted over the course of February and March 2022, the Programmatic Insights Survey aims to increase understanding of [...]
The IAB GCC is launching the Programmatic Insights Survey in MENAPosted on: Tuesday 1 February 2022 | IAB GCC IAB GCC is conducting a survey designed at gaining insights into the programmatic market in MENA. The aim of the study is to gain a deeper understanding of the current state of the market. Developed in [...]
Diversity & Inclusion Census is now life. The IAB GCC is supporting the global initiative of the WFA to gather data about diversity and inclusion in our industryPosted on: Tuesday 22 June 2021 | IAB GCC Diversity & Inclusion Committee Add your voice to the world’s first global diversity and inclusion census in marketing WFA [...]
Agencies and clients say Covid-19 will accelerate shift to performance media.
IAB GCC is conducting a quick pulse survey and your input would be appreciated.
IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%. In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]
0
0
https://iabgcc.com/category/research/studies/page/2/
https://iabgcc.com/category/research/studies/
