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The IAB conducted a short survey of our members to gather insights into the state of the MENA Digital advertising market in Q4.Posted on: Wednesday 19 October 2022 | IAB GCC The aim of the study was to gain a perspective on how media decisions are being affected by the convergence of global economic and [...]
The GCC chapter of the Interactive Advertising Bureau released for a second consecutive year an estimate of the size of the Digital Adspend Market for the MENA region.Posted on: Thursday 16 June 2022 | IAB GCC MENA Digital Advertising spend reached $4,58B in 2021, nearly a full $1B increase on the previous year according to [...]
The IAB GCC announced the results of the 2022 MENA Programmatic Insights SurveyPosted on: Wednesday 25 May 2022 | IAB GCC Today the IAB shared the results of the recent Programmatic Insights Survey. The online session was available for members and non-members and can be watched back on demand below or on our YouTube channel. [...]
The GCC chapter of the Interactive Advertising Bureau released a first of its kind industry study in MENA to measure investment for the region.Posted on: Wednesday 22 September 2021 | IAB GCC The IAB board that includes 14 of the leading companies in the ad industry (Choueiri Group | DMS, MBC Group, MMP World Wide, [...]
Diversity & Inclusion Census is now life. The IAB GCC is supporting the global initiative of the WFA to gather data about diversity and inclusion in our industryPosted on: Tuesday 22 June 2021 | IAB GCC Diversity & Inclusion Committee Add your voice to the world’s first global diversity and inclusion census in marketing WFA [...]
Agencies and clients say Covid-19 will accelerate shift to performance media.
IAB Live Video Streaming Global ResearchPosted on: Monday 18 June 2018 | IAB GCC 90% of Consumers GCC have Live streamed video in comparison to a global average of 67%. In fact, the GCC has one of the highest daily viewership of video streaming at 77% of people watching video content daily v 70% global [...]