The IAB GCC Board of Directors adopted new membership categories to take effect immediately for new members and November 15, 2021 for current members.Posted on: Thursday 7 October 2021 | IAB GCC After an internal review aiming at increasing fairness in the membership categories structure and clarifying the benefits for each category, the IAB GCC [...]
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‘News’ Category
The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.Posted on: Monday 13 September 2021 | IAB GCC Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and [...]
Diversity & Inclusion Census is now life. The IAB GCC is supporting the global initiative of the WFA to gather data about diversity and inclusion in our industryPosted on: Tuesday 22 June 2021 | IAB GCC Diversity & Inclusion Committee Add your voice to the world’s first global diversity and inclusion census in marketing WFA [...]
Established in May 2019, The Interactive Advertising Bureau GCC (IAB GCC) is the regional voice and thought leader of the region’s interactive marketing and advertising industry, committed to building a sustainable future for digital advertising.
Join One of the Diversity & Inclusion Sub-CommitteesPosted on: Thursday 21 January 2021 | IAB GCC The Diversity and Inclusion Committee would like to invite you, our valued members, to join one of the below listed sub-committees. You will have the opportunity to collaborate with peers from the industry and to positively influence corporate leaders and policy makers to value diversity [...]
Get Involved With The Standards & Guidelines Sub-CommitteePosted on: Monday 16 November 2020 | IAB GCC Standards & Guidelines Sub-Committee Still undecided which Research and Measurement sub-committee to join! The Standards and Guidelines Sub-Committee would like to share a quick update on the focus areas and timelines and invite you to get involved. You’ll know [...]
Call To Action: Join One Of The Research & Measurement Sub-CommitteesPosted on: Thursday 12 November 2020 | IAB GCC Research & Measurement Committee The IAB R&M Committee aims to become the authority on measurement and attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increased trust and sustainability. We would like to invite [...]
Call To Action: Join One Of The L&D Sub-CommitteesPosted on: Wednesday 14 October 2020 | IAB GCC Learning & Development Committee The IAB L&D committee collaborates with the industry on the development of unbiased digital learning and development programmes to expand the market's understanding of how digital best practices drive their business success. We would like to invite you, our [...]
IAB Brand Disruption WeekPosted on: Wednesday 30 September 2020 | IAB GCCOn November 9-12, IAB is hosting two exciting events as part of the Brand Disruption Week, and IAB GCC is pleased to inform all IAB GCC members of the special pricing for this event as part of the IAB Global Network!IAB Brand Disruption Summit, [...]
The IAB Board has established a number of committees around 6 key priorities. These committees help drive the industry forward and manage the activities of the Association,
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