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‘Learning & Development’ Category

The Glossary of Terminology contains key terms and concepts within the ever-evolving digital advertising ecosystem.Posted on: Monday 18 September 2023 | IAB MENA In this compilation, we present a concise and insightful collection of these terms and their corresponding definitions, shedding light on the intricate and dynamic world of digital advertising in the MENA region [...]
IAB MENA releases the next video series, this time to showcase roles in Account Management & Client ServicingPosted on: Wednesday 9 August 2023 | IAB MENA Account Management & Client Servicing are a crucial part of the Digital Advertising ecosystem. Naturally, the roles vary depending on the products or services and the nature of the client needs. Hear [...]
Diversity in the Digital Advertising IndustryPosted on: Thursday 9 December 2021 | IAB GCC Diversity & Inclusion Committee The IAB GCC values Diversity and recently committed to 5 Principles of Gender Diversity.  In this edition of MENAVOICES we ask some of our members what they think about the state of Diversity in the MENA Digital [...]
iOS 14.5 Impact on AdvertisingPosted on: Wednesday 26 May 2021 | IAB GCC Learning & Development Committee In May, iOS14.5 was released by Apple. This update included some privacy-first changes which could have a profound effect on Ad-targeting to Apple mobile users. Is this a ground-breaking step towards consumer privacy awareness and control or an Ad-breaking step which will [...]
The Power Of AudioPosted on: Monday 3 May 2021 | IAB GCC Learning & Development Committee With the recent launches of new audio options for consumers and the continued growth of existing ones, audio advertising is once again high on the advertising agenda. In this edition of MENAVOICES, our members give valuable insights into the Power of Audio as a medium, [...]
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