IAB GCC 2021 Year in ReviewPosted on: Sunday 19 December 2021 | IAB GCC As we come to the end of another challenging year, we look back on some of the progress we have collectively made to fulfill our vision to drive growth in the MENA digital advertising economy by nurturing the community, accelerating knowledge [...]
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IAB MENA committed to building an inclusive and diverse digital industryPosted on: Wednesday 24 November 2021 | IAB MENA Updated on: Wednesday 7 December 2022 | IAB MENA Nurturing our community is a key part of the IAB’s vision to be the catalyst for growing the MENA digital advertising economy. As part of this aim, [...]
The IAB GCC, ABG and TAG Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in the Gulf Cooperation Council (GCC) RegionPosted on: Wednesday 17 November 2021 | IAB GCC The Interactive Advertising Bureau (IAB GC) and Advertising Business Group (ABG) and have partnered with the Trustworthy Accountability Group (TAG) [...]
The IAB GCC and ABG invites you to the launch of the Trustworthy Accountability Group (TAG) in the GCCPosted on: Monday 8 November 2021 | IAB GCC The IAB GCC and ABG are partnering with the Trustworthy Accountability Group (TAG) - a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising - to promote [...]
New industry coalition promotes digital advertising safety in the GCCPosted on: Sunday 31 October 2021 | IAB GCC The IAB GCC and Advertising Business Group (ABG) are partnering with the Trustworthy Accountability Group (TAG) to promote TAG’s launch in the GCC to Fight Criminal Activity and Promote Brand Safety in Digital Advertising. In markets where TAG's certification standards are adopted, fraudulent [...]
The IAB GCC Board of Directors adopted new membership categories to take effect immediately for new members and November 15, 2021 for current members.Posted on: Thursday 7 October 2021 | IAB GCC After an internal review aiming at increasing fairness in the membership categories structure and clarifying the benefits for each category, the IAB GCC [...]
The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.Posted on: Monday 13 September 2021 | IAB GCC Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and [...]
Diversity & Inclusion Census is now life. The IAB GCC is supporting the global initiative of the WFA to gather data about diversity and inclusion in our industryPosted on: Tuesday 22 June 2021 | IAB GCC Diversity & Inclusion Committee Add your voice to the world’s first global diversity and inclusion census in marketing WFA [...]
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 26 April 2021 | IAB GCC Following the COVID-19 related delay to the IAB Market sizing study, the IAB GCC is pleased to announce that the survey will now be relaunched. This will be the first industry led independent survey sizing the digital ad market in the [...]
Join One of the Diversity & Inclusion Sub-CommitteesPosted on: Thursday 21 January 2021 | IAB GCC The Diversity and Inclusion Committee would like to invite you, our valued members, to join one of the below listed sub-committees. You will have the opportunity to collaborate with peers from the industry and to positively influence corporate leaders and policy makers to value diversity [...]
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