Archive for the
‘Research & Measurement’ Category

The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.Posted on: Monday 13 September 2021 | IAB GCC Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and [...]
Get Involved With The Standards & Guidelines Sub-CommitteePosted on: Monday 16 November 2020 | IAB GCC Standards & Guidelines Sub-Committee Still undecided which Research and Measurement sub-committee to join! The Standards and Guidelines Sub-Committee would like to share a quick update on the focus areas and timelines and invite you to get involved. You’ll know [...]
Call To Action: Join One Of The Research & Measurement Sub-CommitteesPosted on: Thursday 12 November 2020 | IAB GCC Research & Measurement Committee The IAB R&M Committee aims to become the authority on measurement and attribution standards, research insights and digital adspend trends in an effort to drive industry growth through increased trust and sustainability. We would like to invite [...]
IAB GCC Urges Industry-Wide Participation in Digital InitiativePosted on: Monday 9 March 2020 | Middle East Campaign IAB’s market sizing initiative is designed to deliver an estimate of the GCC’s digital advertising market The Interactive Advertising Bureau (IAB) GCC is urging greater participation in an industry-wide study to comprehensively measure the size of the region’s [...]
Interview with Racha Makarem, Starcom’s Representative on the IAB GCC Board on the Digital Market Sizing SurveyPosted on: Monday 10 February 2020 | Middle East Campaign In an interview with Campaign, Racha Makarem, CEO of Starcom MENA and an IAB GCC board member, explained the ongoing GCC digital market-sizing survey, why it matters and how [...]
Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
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