Archive for the
‘People Development’ Category

The IAB GCC is partnering with Snap and ABG in a led by SnapWomen initiative “Connected Women: Together for a sustainable future"Posted on: Tuesday 8 March 2022 | IAB GCC This year to celebrate women's achievements as part of International Women's Day, the IAB GCC has partnered with SnapWomen (ERG), a Snap volunteer employee resource group [...]
iOS 14.5 Impact on AdvertisingPosted on: Wednesday 26 May 2021 | IAB GCC Learning & Development Committee In May, iOS14.5 was released by Apple. This update included some privacy-first changes which could have a profound effect on Ad-targeting to Apple mobile users. Is this a ground-breaking step towards consumer privacy awareness and control or an Ad-breaking step which will [...]
Data PrivacyPosted on: Thursday 25 March 2021 | IAB GCC Learning & Development Committee The intertwined issues of data privacy and responsible advertising have never been more at the forefront of debate, both globally and regionally. Whilst data and digital are led by a whole host of different regulations, there are common trends that are emerging in [...]
Brand SafetyPosted on: Sunday 21 February 2021 | IAB GCC Learning & Development Committee As we continue to heavily invest in digital advertising, an equally heavy emphasis must be placed on brand safety to promote the flow of advertising budgets to participants in digital advertising that uphold trust and quality. But even before we start [...]
2021 Buy-Side Predictions for MENAPosted on: Monday 27 January 2021 | IAB GCC Learning & Development Committee 2021 promises to be a year of opportunity. The continued growth of digital advertising and eCommerce opportunities brings ever more options for advertisers. But, 2021 also promises to bring new challenges and complexity.  With an increasing focus on [...]
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