The GCC chapter of the Interactive Advertising Bureau released for a second consecutive year an estimate of the size of the Digital Adspend Market for the MENA region.Posted on: Thursday 16 June 2022 | IAB GCC MENA Digital Advertising spend reached $4,58B in 2021, nearly a full $1B increase on the previous year according to [...]
Archive for the
‘Adspend’ Category
The IAB GCC will unveil the results of the 2021 Digital Adspend Study for the MENA region.Posted on: Tuesday 31 May 2022 | IAB GCC During a one-hour online event, open to industry-wide participation, the IAB GCC will unveil the results from the MENA 2021 Digital Adspend Study. Join us for free to be one of [...]
The IAB GCC is Launching the 2021 MENA Adspend Survey Data CollectionPosted on: Monday 13 April 2022 | IAB GCC Today, 13 April 2022, the IAB GCC held the kickoff session for the second annual Digital Adspend survey. The survey aims to build on the successful ad market sizing for 2020 which was released in [...]
The IAB GCC is Announcing the 2021 MENA Digital Adspend StudyPosted on: Friday 18 March 2022 | IAB GCC The IAB is aiming to launch the second annual Digital Ad Expenditure Survey for MENA in the coming weeks. A world-leading blended methodology that uses actual data, industry experts, and econometric modelling allow for the specific challenges [...]
The GCC chapter of the Interactive Advertising Bureau released a first of its kind industry study in MENA to measure investment for the region.Posted on: Wednesday 22 September 2021 | IAB GCC The IAB board that includes 14 of the leading companies in the ad industry (Choueiri Group | DMS, MBC Group, MMP World Wide, [...]
The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.Posted on: Monday 13 September 2021 | IAB GCC Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and [...]
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 26 April 2021 | IAB GCC Following the COVID-19 related delay to the IAB Market sizing study, the IAB GCC is pleased to announce that the survey will now be relaunched. This will be the first industry led independent survey sizing the digital ad market in the [...]
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 13 April 2020 | IAB GCC Due to the significant upheaval caused in part by the efforts to combat the Covid-19 outbreak the IAB Board has taken the decision to postpone the MENA digital ad-market sizing research and to re-visit the research at the beginning of 2021. [...]
Interview with Racha Makarem, Starcom’s Representative on the IAB GCC Board on the Digital Market Sizing SurveyPosted on: Monday 10 February 2020 | Middle East Campaign In an interview with Campaign, Racha Makarem, CEO of Starcom MENA and an IAB GCC board member, explained the ongoing GCC digital market-sizing survey, why it matters and how [...]
Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
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