The GCC chapter of the Interactive Advertising Bureau released a first of its kind industry study in MENA to measure investment for the region.Posted on: Wednesday 22 September 2021 | IAB GCC The IAB board that includes 14 of the leading companies in the ad industry (Choueiri Group | DMS, MBC Group, MMP World Wide, [...]
Archive for the
‘Adspend’ Category
The IAB GCC will be unveiling the results of the long-awaited 2020 Digital Adspend Study for the MENA region.Posted on: Monday 13 September 2021 | IAB GCC Years in the making, this is the first official digital-industry approved adspend survey. Working with the region’s main digital buyers and sellers, a unique methodology was agreed and [...]
MENA Digital Ad-Market Sizing Study PostponedPosted on: Monday 13 April 2020 | IAB GCC Due to the significant upheaval caused in part by the efforts to combat the Covid-19 outbreak the IAB Board has taken the decision to postpone the MENA digital ad-market sizing research and to re-visit the research at the beginning of 2021. [...]
Interview with Racha Makarem, Starcom’s Representative on the IAB GCC Board on the Digital Market Sizing SurveyPosted on: Monday 10 February 2020 | Middle East Campaign In an interview with Campaign, Racha Makarem, CEO of Starcom MENA and an IAB GCC board member, explained the ongoing GCC digital market-sizing survey, why it matters and how [...]
Launching Data Collection as part of the Digital Ad-Market Sizing StudyPosted on: Sunday 10 November 2019 | IAB GCC The IAB GCC recently partnered with MTM, a leading strategy consultancy specializing in media and advertising, to accurately size the digital advertising market in the region. The initiative builds on established and robust modelling techniques used [...]
Establish IAB market sizing as the reference study for digital advertising in MENA.
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https://iabgcc.com/category/adspend/page/2/
https://iabgcc.com/category/adspend/
