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The IAB GCC is partnering with Snap and ABG in a led by SnapWomen initiative “Connected Women: Together for a sustainable future"Posted on: Tuesday 8 March 2022 | IAB GCC This year to celebrate women's achievements as part of International Women's Day, the IAB GCC has partnered with SnapWomen (ERG), a Snap volunteer employee resource group [...]

December 19, 2021

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IAB GCC 2021 Year in ReviewPosted on: Sunday 19 December 2021 | IAB GCC As we come to the end of another challenging year, we look back on some of the progress we have collectively made to fulfill our vision to drive growth in the MENA digital advertising economy by nurturing the community, accelerating knowledge [...]

November 17, 2021

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The IAB GCC, ABG and TAG Launch New Standards to Fight Criminal Activity and Promote Brand Safety in Digital Advertising in the Gulf Cooperation Council (GCC) RegionPosted on: Wednesday 17 November 2021 | IAB GCC The Interactive Advertising Bureau (IAB GC) and Advertising Business Group (ABG) and have partnered with the Trustworthy Accountability Group (TAG) [...]

November 8, 2021

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The IAB GCC and ABG invites you to the launch of the Trustworthy Accountability Group (TAG) in the GCCPosted on: Monday 8 November 2021 | IAB GCC The IAB GCC and ABG are partnering with the Trustworthy Accountability Group (TAG) - a cross-industry self-regulatory organization designed to increase trust and transparency in digital advertising - to promote [...]

October 31, 2021

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New industry coalition promotes digital advertising safety in the GCCPosted on: Sunday 31 October 2021 | IAB GCC The IAB GCC and Advertising Business Group (ABG) are partnering with the Trustworthy Accountability Group (TAG) to promote TAG’s launch in the GCC to Fight Criminal Activity and Promote Brand Safety in Digital Advertising. In markets where TAG's certification standards are adopted, fraudulent [...]

October 7, 2021

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The IAB GCC Board of Directors adopted new membership categories to take effect immediately for new members and November 15, 2021 for current members.Posted on: Thursday 7 October 2021 | IAB GCC After an internal review aiming at increasing fairness in the membership categories structure and clarifying the benefits for each category, the IAB GCC [...]
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