Not for Profit trade association for digital media and data-driven marketing/advertising

Network of 46 markets  and one region (Europe).

Develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing

IAB GCC is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry

The IAB GCC is committed to
the following three principles:

Tackle and address the big issues.

Highlight what works and celebrate digital.

Look to the future and help businesses prepare.

Mission and Goals


  • Grow and empower the media, advertising and marketing industries to thrive in the digital economy by:
  • Developing, sharing and promoting best practices and solutions
  • Enhancing and communicating knowledge and understanding

Interested in becoming an IAB GCC member?
Contact us to apply.